Video Marketing for Results

Your potential customers are busy people. They often don’t have time to read lengthy advertisements or even scroll through post after post to see what you’re all about. That’s why it’s time to talk about how video marketing can help your business reach new levels and bring more customers to your virtual door.

 No longer just a part of your marketing strategy, video has become the focal point from which all other marketing material can be derived. At this point in the game, if you haven’t begun to incorporate video into your marketing platform, you’re behind the curve.

The benefits of video

 According to research from HubSpot, more than 50% of consumers want to see video content. Using video can help you increase your conversion rates by 80% or more. And research shows that just using the word “video” as part of your email subject line can increase your open rates by over 15%.

 Videos help potential customers make buying decisions by bringing information to them in a lively and entertaining way that helps them to visualize how your particular product or service can fit into their lives. The right video can help your potential customers through the entire buying process by showing them step-by-step how a product works or is intended to work. Or you can share a customer experience or testimonial by way of storytelling. Both are highly effective and provide nearly endless options for creating “spinoff” marketing materials such as static posts, carousels, etc.

How can my business use video?

Considering the fact that over 90% of businesses surveyed reported an increase in new customers as a result of using video on social media, the benefits of incorporating it into your marketing arsenal are great. Here are some ideas you may find helpful:

 ●        Creating live behind-the-scenes videos about your product or service.

●        Recording customer testimonials or case studies to illustrate the strengths of your business.

●        Explainer videos to share a fictional account of a buyer’s experience.

●        Developing an instructional video to explain a concept or problem addressed by your product or service.

●        Using animated videos to promote a theme related to your business.

 Any or all of these can be helpful to your business and are great ways to break up the monotony of the social media post rotation.

 
3 Bear Studios offers quality video production services. You’ve got a great brand driven story. Let us tell it. For more information on our services, please visit the website at 3bearstudios.com.